Over 65% of all clicks go to the top 3 positions.
We'll take a look at how Google see's your website.
Then we'll look at how your site is coded to see if there is duplicated code & content and how your pages are structured.
From that, we can provide you an estimate as to how much SEO work is required.
Access to Google Search Console, Google Analytics and Google Adwords allows us to research how your website is receiving organic search traffic and what keywords are driving traffic.
We should also setup conversions to see what keywords are successfully driving you revenue.
Using the tools from Step 2, we will dive deeper in to what keywords you should be targetting and create a strategy for your content.
We'll also investigate your competitors and reverse engineer what keywords they are targeting.
Next we will optimise the content you have so it can be found in search engines. Using keywords to target Title, Meta tags, Headers and other onpage content & then updating your site structure so it is optimised around target keywords.
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FAQS
Search Engine Optimisation (SEO) is the process of improving your website's visibility and ranking in Search Engine results pages (SERPs). The purpose of this is to attract more organic (non-paid) traffic to your website, verse the alternative being paid traffic (SEM - Search Egnine Marketing).
SEO is a critical component of digital marketing and should be at the centre of all of your websites design.
SEO should be the corner stone of every website. The core principals of search engine optimisation are centred around providing a good customer experience. The flow on benefits of achieving this are an increased online visibility from your website raning higher in search engines. This will provide you a competitive advantage, brand authority and credibility and provide a cost efective strategy to website traffic, and hopefully this will result in increase revenue for your business.
SEO functions by updating specific elements of your website to improve how Search Engines like Google & Bing view your website so they can rank it in the Search Engine Results Pages (SERPs). By doing this effectively, SEO will help your website rank higher in search engine results, attratc targeted traffic and ultimately drive conversions and revenue.