97% of users searched online to find a local business.
Local SEO is essential for businesses looking to attract more local customers and gain a competitive edge. With 46% of all Google searches having local intent, businesses not optimized for local search are missing out on a significant portion of potential customers. This is further underscored by the fact that 97% of users search online to find a local business, making it crucial for businesses to appear prominently in local search results. Optimizing for local SEO means ensuring your business information is accurate and easily accessible, which builds trust and drives more traffic to your site.
Moreover, local SEO has a direct impact on sales. Statistics show that 78% of local-mobile searches result in offline purchases, and 70% of consumers visit a store based on information they found online. By investing in local SEO, businesses can capture these high-intent customers who are ready to make a purchase. This involves strategies such as maintaining consistent NAP (Name, Address, Phone number) information, encouraging positive online reviews, and optimizing for mobile search. These efforts not only enhance your online visibility but also convert online interest into real-world sales, ultimately driving long-term growth for your business.
We'll help you claim and verify your Google Business Profile Listing.
Complete your profile optimisation, filling out all relevant information.
Add photos and videos to share and attract more customers.
Identify the most effective local keywords relevant to your business.
Seamlessly integrate these keywords into your website content, meta descriptions and headings to ensure you get found.
If you don't have a website, we can build you one.
Listing your business across 20+ Australian directories.
Ensuring accurate information and your Name, Address and Phone number (NAP) are consistent across all online platforms and directories.
Customer reviews are one of the most powerful tools for boosting your business's visibility on Google Search and Google Maps.
Collecting reviews manually can be hard.
Action Digital will show you how to automate this process.
Websites are essential for businesses aiming to enhance their local SEO as they centralize vital information like NAP (Name, Address, Phone number) and enable the integration of local keywords and tailored content. Additionally, they facilitate the collection of online reviews and backlinks, & boosting visibility in local search results.
Let's Grow Your Business with Local SEO...
FAQS
Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It involves strategies like optimizing your Google My Business profile, ensuring consistent NAP (Name, Address, Phone number) information, and gaining local reviews and backlinks.
Local SEO is crucial because 46% of all Google searches are looking for local information. Optimizing for local search helps businesses appear in search results, driving targeted traffic and increasing the likelihood of converting online searches into offline sales.
Local SEO significantly impacts sales as 78% of local-mobile searches result in offline purchases. By appearing in local search results, businesses can attract high-intent customers who are ready to make a purchase, thereby boosting sales.
Local citations are online mentions of your business’s name, address, and phone number (NAP) on directories and websites. Consistent citations enhance your local SEO by improving search engine trust and helping potential customers find accurate information about your business.
Customer reviews are a powerful tool for improving local SEO. Positive reviews enhance your business's credibility and visibility in local searches, while automated review collection processes can streamline gaining and managing these reviews.